Qualifications/ Experience required:

  • Bachelor’s/master’s degree in marketing or business administration
  • 0–1-year experience in Marketing or Lead Generation

Job summary/objective:

Be responsible for generating leads and feeding the sales pipeline through various marketing activities including social media and email campaigns.

Pre-requisites:

  • Ability to explore and identify gaps in marketing efforts and aid in building strategies to meet targets.
  • Understanding of product marketing and staying abreast of trends in the B2B landscape.
  • Strong project and time management skills.

Roles & Responsibilities:

  • Develop a strong knowledge of the company’s products and services to facilitate the marketing process.
  • Conduct comprehensive research and device strategies for product marketing in the B2B landscape.
  • Generate leads through multiple avenues such as websites, email campaigns, social media etc.
  • Implement on-page and off-page SEO strategies for brand visibility.
  • Collaborate with teams across verticals to build and maintain marketing assets.
  • Leverage marketing or prospecting tools such as Zoom Info, HubSpot etc., to build databases and pipelines.

Skills/attributes required:

  • Excellent English communication (verbal and written).
  • Proficient in MS Office including Word, Excel, and Outlook.
  • Hands-on experience in working with lead management tools such as Zoom Info, HubSpot, and LinkedIn (preferred).
Job Category: IT
Job Type: Full Time
Job Location: Chennai

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