Position Overview:
We are seeking a results-driven Email Marketing Manager to lead our email marketing strategy and campaigns. The ideal candidate will have a strong background in email marketing, analytics, and content strategy.
They will oversee the planning, execution, and optimization of email campaigns to drive engagement, nurture leads, and achieve business goals.
No of open positions: 2 (One manager for APAC & ASEAN regions and the other for US & Europe regions)
Key Responsibilities:
Strategy Development:
- Develop and execute comprehensive email marketing strategies aligned with marketing objectives.
- Oversee database curation and create customer segmentation plans for targeted email campaigns.
Campaign Management:
- Plan, design, and manage email campaigns, including newsletters, promotions, and lifecycle campaigns.
- Ensure that all avenues for email marketing are covered and drive engagement and interaction.
Analytics and Reporting:
- Monitor key metrics such as leads generated, open rates, click-through rates, conversions, and ROI.
- Generate and present performance reports to stakeholders with actionable insights.
Team Collaboration:
- Work closely with content writers, designers, and sales teams to ensure cohesive campaign execution.
Qualifications:
- 4+ years of experience in email marketing, including strategy and execution.
- Excellent communication and project management skills.
- Proficiency in prospecting and email marketing platforms (e.g., Apollo, Mailchimp, Brevo, Constant Contact etc).
- Strong analytical skills and experience with campaign analytics.
- Excellent communication and project management skills.